The 2014 Lexus IS creates a statement with INTENT. It breaks the convention of the status quo to boldly shatter the expectations of its rivals. Mediocrity beware; the all new IS fiercely forges a path out of the stale confines of the typical sport luxury paradigm. Fresh in its fashion-forward approach, the all new Lexus IS is haute couture fitted for the road. It's certainly a provocative departure in its styling and sharp performance dynamics. A philosophy known as Fluid Precision.
***All other images incorporated are altered from the provided "2014 Lexus IS Reveal - Change Lanes" video used as inspiration***
I'm Robert Galicia, 22 y/o transportation design student from Pasadena City College and Art Center at Night. As of now, I'm currently working on trying to get into Art Center College of Design's transportation design program full-time for the Spring 2014 semester (scholarship applications are due October 1st; Yikes!). Although I have entrance portfolio projects underway at the moment, I seriously couldn't resist giving this contest a shot. I have to truly admire Lexus on the all new IS and as a company as a whole for their current design direction. Absolutely love the contrast between the bold and subtle finessed surfacing of the new car. It's definitely a growing favorite among my friends!
...also, I have to say that I love the IS's ad campaign for its youthful yet sophisticated approach for incorporating bold high fashion looks to coincide with images of the car's exterior; very fitting. It was definitely a great inspiration when designing my interpretation of the new IS. Kudos Lexus, that's a car I'd drive to school! haha
(Renderings were done on Clearprint Vellum, with Copic Markers)